Product design2025
Luma Finance
A calmer, clearer way for independent workers to see what their money is doing.
Independent product designer
Designing digital experiences people want to come back to.
I’m Alex Morgan — a product designer helping thoughtful teams turn ambitious ideas into clear, human, and useful products.
8+ years
shaping useful products
About me
Curiosity is the starting point. Clarity is the goal.
I partner with early-stage teams and growing organizations to make complex things feel simple. My practice blends systems thinking with a close eye for the details that make an experience feel considered.
From product strategy to polished interfaces, I work openly and iteratively — bringing the right people into the room to move from ambiguity to momentum.
Product strategyUX & UI designBrand systemsDesign directionPrototypingDesign systems
Selected work
A few meaningful challenges, thoughtfully solved.
Brand systems2024
Field Notes
A flexible identity for a climate research collective turning fieldwork into public action.
Web experiences2024
Canyon Stays
An editorial booking experience that makes choosing a restorative escape feel effortless.
Product design2023
Sora Health
A supportive daily companion for people navigating a new chronic-care routine.
Kind words
Trusted by teams doing meaningful work.
“Alex can find the quiet signal in a loud brief. Our team left with a product direction everyone could believe in.”
Maya Chen
VP Product, Luma
“They brought equal parts curiosity and rigor. The new brand gave our work a voice that finally felt like us.”
Noah Williams
Director, Field Notes
“Alex made every decision feel intentional, from the first wireframe to the smallest moment in the booking flow.”
Priya Desai
Founder, Canyon Stays
Let’s work together
Have a thoughtful problem to solve?
Tell me where you’re headed, what feels stuck, or simply say hello. I’ll get back to you within a few business days.